The third menu item that appears (in fact, the first) is the main menu:
add_action('admin_menu', 'Ad_menu');
function Ad_menu()
{
//Main menu
add_menu_page(
'Ads page title',
'Ads menu title',
'manage_options',
'ad_menu_slug',
function(){ echo '<h1>Main menu</h1>'; }
);
//Submenus
add_submenu_page(
'ad_menu_slug',
'View page title',
'View menu title',
'manage_options',
'ad_view_slug', // <-- Put main menu slug here
function(){ echo '<h2>Views submenu</h2>'; }
);
add_submenu_page(
'ad_menu_slug',
'Manage page title',
'Manage menu title',
'manage_options',
'ad_manage_slug',
function(){ echo '<h2>Manage submenu</h2>'; }
);
}
If you change the first submenu slug to ad_menu_slug
(the main menu slug), the result will be this: