function show_the_views_func( $atts ){
$atts = shortcode_atts(
array(
'placeholder' => '',
), $atts
);
$count = get_post_meta( get_the_ID(), 'views', true );
return $count . $atts['placeholder'] . ' views';
}
add_shortcode( 'show-the-views', 'show_the_views_func' );
echo do_shortcode( '[show-the-views placeholder="test"]' );