Millennial Media PHP Setup ( Code Integration )

Question

I would not put that code into the theme. Create a plugin with the following content:

<?php
/* Plugin Name: Millennial Media Ads */

add_action( 'show_ads', 'mma_show_ads' );

function mma_show_ads()
{
    # copy your PHP code into this function.
}

In your theme choose the place where you want to show the ads and write:

do_action( 'show_ads' );

That’s all. The benefit is: If the ads don’t work some day, or the ad server was hijacked or whatever, you can just deactivate the plugin and all is fine.