This answer is pretty covering for this I think:
$args = array(
'post_type' => 'brand',
'posts_per_page' => 999,
'meta_query' => array(
'relation' => 'OR',
array(
'key' => 'wpcf-sorter',
'compare' => 'NOT EXISTS',
),
array(
'key' => 'wpcf-sorter',
'compare' => 'EXISTS',
),
),
'orderby' => array( 'meta_value' => 'DESC', 'date' => 'DESC' ),
);
That should give you all posts with wpcf-sorter
-value set first, then the rest, both sets ordered by date.