Restrict access to live site from public while showing small group the new site all on the same URL?

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Put code below into your theme’s functions.php:

add_action( 'template_redirect', function() {
    is_user_logged_in() || auth_redirect();
});

function fpw_custom_login_message() {
    $message="<p style="text-align: center">Until this site goes public you need to be registered to see the content<br />&nbsp;</p>";
    return $message;
}
add_filter('login_message', 'fpw_custom_login_message');