Trying to get a PHP variable defined in a custom post into a javascript file. Null value. Using wp_localize_script

Adding JavaScript with wp_enqueue_script:

Firstly, although it may work (if you add it before the call of wp_head()), but you should never add wp_enqueue_script CODE in header.php. Use theme’s functions.php file for that.

Secondly, the following line in your CODE is problematic:

wp_enqueue_script( 'animated', get_template_directory_uri() . '/js/animated.js' );

As you’ve used jQuery in your animated.js file, you must say WordPress that it depends on jQuery. This is how you do that with CODE:

wp_enqueue_script( 'animated', get_template_directory_uri() . '/js/animated.js', array( 'jquery' ) );

Thirdly, you’ve assigned $meta variable in page-custom.php template file, so you can only call wp_localize_script after that, otherwise the variable will remain null. Also, since this template file will execute after header.php, you must add /js/animated.js in footer, like this:

wp_enqueue_script( 'animated', get_template_directory_uri() . '/js/animated.js', array( 'jquery' ), null, true );

So, your final CODE for adding /js/animated.js will be (in functions.php):

    // This CODE should be in functions.php file
    function drum_scripts() {
        wp_enqueue_script( 'animated', get_template_directory_uri() . '/js/animated.js', array( 'jquery' ), null, true );
    }

    add_action( 'wp_enqueue_scripts', 'drum_scripts' );

Placing wp_localize_script once the variable is accessible:

Since you are assigning the $meta variable in page-custom.php file, you should add the call to wp_localize_script there:

    $custom_query = new WP_Query( $args );
        while ($custom_query->have_posts()) : $custom_query->the_post();

    $meta = get_post_meta( $post->ID, 'your_fields', true );

    // $meta[image] is only accessible after the above CODE is executed
    wp_localize_script('animated', 'MyScriptParams', array(
            'foo' => $meta['image']
        )
    );

JavaScript CODE with jQuery:

jQuery $ variable may not be defined in that scope. So instead of using this CODE:

    $(function() {
        $(".animated").hover(
            function() {
                $(this).attr("src", MyScriptParams.foo);  
            },
            function() {
                $(this).attr("src", "img/gallery1_500px.jpg");
            }                         
        );                  
    });

Use the following CODE in your theme’s /js/animated.js file:

    (function($) {
        // assuming you have .animated CSS class in the right place
        $(".animated").hover(
            function() {
                $(this).attr("src", MyScriptParams.foo);  
            },
            function() {
                $(this).attr("src", "img/gallery1_500px.jpg");
            }                         
        );
    })(jQuery);

Now if everything else is OK in your CODE, the modified CODE should work.

You may learn WordPress execution order from Here, if you want to know what’s happening where.

Update:

Your page-custom.php doesn’t look right at all. Definitely there are errors in your PHP file & many errors – which is out of scope for this question. However, Just to make sure wp_localize_script is working, use this simple CODE below for the page-custom.php file (only this CODE, not your CODE):

    <?php get_header(); ?>
    <!-- CONTAINER FOR CONTENT -->
    <div class="container">
        <div class="row">
        <?php
            wp_localize_script('animated', 'MyScriptParams', array(
                'foo' => "It Works!"
                )
            );
        ?>
        </div> <!-- END OF ROW -->
    <?php get_footer(); ?>

The rule of thumb for debugging a problem is to make simple things right first & then build up from that. We can’t fix many problems at once. If after using the above CODE your alert is It Works!, then you’ll know for sure that the problem is in your PHP CODE.