You’ll want to use add_filter() for each advertisement so you can set the priority accordingly. Example:
// Ad 1
function myprefix_ad_1( $content ) {
$ad = 'Your ad code';
return $ad_1 . $content; // this one is before
}
add_filter( 'the_content', 'myprefix_ad_1', 10 );
// Ad 2
function myprefix_ad_2( $content ) {
$ad = 'Your ad code';
return $content . $ad; // This one is after
}
add_filter( 'the_content', 'myprefix_ad_2', 20 );