WordPress options text format

WordPress does not automatically texturize options. If you are using add_option(), update_option(), and/or get_option() then it should “just work”.

Example:

//Add an option to the database
update_option('my_test_option','This is an option. Isn\'t it "special"?');

//Returns string: This is an option. Isn't it "special"?
echo get_option('my_test_option');