Add function after the_content

The main issue in your code is caused by the call to zss_social_buttons() in your filter function:

// In zss_insert_share_buttons():

$social_share_buttons = zss_social_buttons(); // NULL
$content .= $social_share_buttons;

And the problem there is that zss_social_buttons() is echoing the sharing links/buttons instead of returning them, so they’re not actually added to the $content variable. Instead, they’re sent to the browser (or displayed) immediately when the function runs.

So that explains why the buttons appear before the post content. ( That’s what you meant by “the zss_social_buttons() function loads before the_content();“, right? )

Additionally, the Facebook script and including the <div id="fb-root"></div> should be added only once and not every time the filter the_content is applied. So for example, you can use the wp_body_open (action) hook to add the script right after the <body> tag:

add_action( 'wp_body_open', 'my_wp_body_open' );
function my_wp_body_open() {
    ?>
        <!-- Load Facebook SDK for JavaScript -->
        <div id="fb-root"></div>
        <script>put the script code here</script>
    <?php
}

And then, to fix the main issue, you can either:

Make the zss_social_buttons() function returns the output and not echoing it. Simplified example:

<?php
function zss_social_buttons() {
    return '<div class="zss">
        <!-- Facebook -->
        <div class="fb-share-button" data-href="' . esc_url( get_the_permalink() ) . '"' .
            ' data-layout="button_count" data-lazy="true"></div>

        ... your other buttons.
    </div>';
}

Or you can use output buffering in the zss_insert_share_buttons() function:

<?php
function zss_social_buttons() {
    ?>
        <div class="zss">
            <!-- Facebook -->
            <div class="fb-share-button" data-href="<?php the_permalink(); ?>"
                data-layout="button_count" data-lazy="true"></div>

            ... your other buttons.
        </div>
    <?php
}

function zss_insert_share_buttons( $content ) {
    if ( is_singular() && in_the_loop() && is_main_query() ) {
        ob_start();

        zss_social_buttons(); // echo the output, but send it to the buffer and
                              // not the browser

        $content .= ob_get_clean(); // and then append the buffer to $content
    }

    return $content;
}

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