Following the hint from @Rarst regarding safe characters here’s what I ended up doing:
function wpa_105883_menu_title_markup( $title, $id ){
if ( is_nav_menu_item ( $id ) && ! is_admin() ){
$title = preg_replace( '/#BR#/', '<br/>', $title );
}
return $title;
}
add_filter( 'the_title', 'wpa_105883_menu_title_markup', 10, 2 );
Edit: Also per Rarst’s comment I’ve replaced the preg_replace
with str_ireplace
function wpa_105883_menu_title_markup( $title, $id ){
if ( is_nav_menu_item ( $id ) ){
$title = str_ireplace( "#BR#", "<br/>", $title );
}
return $title;
}
add_filter( 'the_title', 'wpa_105883_menu_title_markup', 10, 2 );