Change Post Title Edit Box

You can add following code to your functions.php in the Theme-folder.
Change the Custom Post Type(movie) name and the title to your wishes.

function wpse213979_new_title_text( $title, $post ){ 
   if  ( 'movie' == $post->post_type ) { // Movie is the cpt name
      $title="Enter movie name"; // The text you want to be shown
   }

   return $title;
}
add_filter( 'enter_title_here', 'wpse213979_new_title_text', 10, 2 );

The code
reference

Hope this is what you where looking for.