A function can be created that generates the output, then that function can be tied to a shortcode using the Shortcode API:
/**
* Returns --> Contact | Terms of Service | Privacy Policy | Careers
*
* @parm array $atts
* @return string
*/
function wpse241695_arrow_contact_terms_of_service_privacy_policy_careers( $atts ) {
return '--> Contact | Terms of Service | ' .
' Privacy Policy | Careers';
}
// Wire up a handy shortcode to output the string.
// Usage: [arrow_contact_terms_of_service_privacy_policy_careers]
add_shortcode( 'arrow_contact_terms_of_service_privacy_policy_careers',
'wpse241695_arrow_contact_terms_of_service_privacy_policy_careers' );