add_shortcode('myCustomShortcode', 'this_particular_function');
As soon as I looked at my code this morning I realized I was trying to pass the function name ([this_particular_function]) as the shortcode, not the shortcode name ([myCustomShortcode]).
I overlooked this SO many times yesterday trying to look for some complex answer! I am smacking my head on the desk. Everything works great now, my bad.
The answer: Ockham’s razor.
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