Add post_type
to first $args
<?php
$args = array (
'cat' => 3,
'post_type' => 'tv',
'posts_per_page' => 3
);
$the_query = new WP_Query( $args ); ?>
<?php if ( $the_query->have_posts() ) : ?>
<?php while ( $the_query->have_posts() ) : $the_query->the_post(); ?>
<?php the_title(); ?>
<?php endwhile; ?>
<?php endif;
wp_reset_postdata();
?>