Try the following
<nav id="site-navigation" class="main-navigation" role="navigation">
<h3 class="menu-toggle"><?php _e( 'Menu', 'twentytwelve' ); ?></h3>
<a class="assistive-text" href="#content" title="<?php esc_attr_e( 'Skip to content', 'twentytwelve' ); ?>"><?php _e( 'Skip to content', 'twentytwelve' ); ?></a>
<?php
//Replace it with the id/slug/name(anything you want)
if( is_category( 'Talkative' ) ) {
wp_nav_menu( array( 'theme_location' => 'primary', 'menu_class' => 'nav-menu', 'menu' => 'Talkative') );
} elseif( is_category( 'Pirtek' ) ) {
wp_nav_menu( array( 'theme_location' => 'primary', 'menu_class' => 'nav-menu', 'menu' => 'Pirtek') );
} else {
wp_nav_menu( array( 'theme_location' => 'primary', 'menu_class' => 'nav-menu' ) );
}
?>
</nav><!-- #site-navigation -->
Haven’t tried it, but this should work.
For details check is_category() and wp_nav_menu()