Display only a single CPT

You must ensure that the post type is registered with has_archive property set to true

Look at codex example, replace ‘Books’ with ‘Products’

function codex_custom_init() {
  $labels = array(
    'name' => 'Books', 'singular_name' => 'Book',
    'add_new' => 'Add New', 'add_new_item' => 'Add New Book',
    'edit_item' => 'Edit Book', 'new_item' => 'New Book',
    'all_items' => 'All Books', 'view_item' => 'View Book',
    'search_items' => 'Search Books', 'not_found' =>  'No books found',
    'not_found_in_trash' => 'No books found in Trash', 'parent_item_colon' => '',
    'menu_name' => 'Books'
  );

  $args = array(
    'labels' => $labels,
    'public' => true,
    'publicly_queryable' => true,
    'show_ui' => true, 
    'show_in_menu' => true, 
    'query_var' => true,
    'rewrite' => array( 'slug' => 'book' ),
    'capability_type' => 'post',
    'has_archive' => true, // <- this arg must be true
    'hierarchical' => false,
    'menu_position' => null,
    'supports' => array( 'title', 'editor', 'author', 'thumbnail', 'excerpt', 'comments' )
  ); 
  register_post_type( 'book', $args );
}

add_action( 'init', 'codex_custom_init' );

If you are sure ‘has_archive’ is true, in your theme root create a file named products.php that should be someting like:

<?php get_header(); ?>
<div id="primary">
    <div id="content" role="main">
    <?php while ( have_posts() ) : the_post(); ?>
        <article id="post-<?php the_ID(); ?>" <?php post_class(); ?>>
            <header class="entry-header">
                <div style="float: right; margin: 10px">
                    <?php the_post_thumbnail( array( 100, 100 ) ); ?>
                </div>
                <strong>Name: </strong><?php the_title(); ?><br />
            </header>
            <div class="entry-content"><?php the_content(); ?></div>
        </article>
    <?php endwhile; ?>
    </div>
</div>
<?php get_footer(); ?>

Than create a file named archive-products.php and put there simply:

get_template_part('products');

Than create a file named single-products.php and put there simply:

// yes, exactly the same thing
get_template_part('products');