The solution is not to call the same 'theme_location' more than once. Theme location is intended to represent an explicit location within the template.
Just register a separate 'theme_location' for each separate location within the template that you want to display a nav menu.
Consider your chosen 'theme_location' names to be semantic names, representing the template location of the menu. You could use 'primary' and 'secondary', or 'header' and 'footer', etc.:
<?php
function wpse55380_setup_theme() {
// Register nav menu locations
register_nav_menus( array(
'header' => 'Header Menu',
'footer' => 'Footer Menu'
) );
}
add_action( 'after_setup_theme', 'wpse55380_setup_theme' );
…or:
<?php
function wpse55380_setup_theme() {
// Register nav menu locations
register_nav_menus( array(
'primary' => 'Primary Header Menu',
'secondary' => 'Secondary Header Menu'
) );
}
add_action( 'after_setup_theme', 'wpse55380_setup_theme' );
Then, it is up to the end user to assign custom menus to each Theme Location.