To display the text which you input from Appearance > Customize > Site Identity you can use this code:
<h1><a href="https://wordpress.stackexchange.com/questions/354477/<?php echo esc_url( home_url("https://wordpress.stackexchange.com/" ) ); ?>" title="<?php echo esc_attr( get_bloginfo( 'name', 'display' ) ); ?>" rel="home"><?php bloginfo( 'name' ); ?></a></h1>
Otherwise, tell us from where that text should be coming from.
You may also try the following:
Open functions.php of your theme and add this:
add_theme_support( 'custom-logo', array(
'height' => 100,
'width' => 400,
'flex-height' => true,
'flex-width' => true,
'header-text' => array( 'site-title', 'site-description' ),
) );
Then add the following code wherever you want your logo to appear:
<?php
$custom_logo_id = get_theme_mod( 'custom_logo' );
$image = wp_get_attachment_image_src( $custom_logo_id , 'full' );
?>
<img src="https://wordpress.stackexchange.com/questions/354477/<?php echo $image[0]; ?>" alt="">
Then add your logo text inside of Appearance > Customize > Site Identity as shown here: