To store Data use this Code : save the serialize values
$title="Your Title Value";
$message="Your message HTML..";
$image="http://www.domain.com/yourimage.jpg";
$notice_data = array('title' => $title,
'message' => $message,
'image' => $image
);
if(get_option('notice_data') === FALSE){
add_option('notice_data', $notice_data );
}else{
update_option('notice_data', $notice_data );
}
Now you can get the serialize values and use in your code
$notice_data = get_option('notice_data') ;
echo $notice_data['title'];
var_dump($notice_data);