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Posts URL structure like site.com/category/the-post-title

Yes, any of those are possible and configurable under Settings > Permalinks. Have a look at the Permalinks page for other possibilities. One thing to note though, it’s suggested to add a number at the beginning of your permalinks to reduce the number of rewrite rules WordPress has to generate to resolve all of your … Read more

How to call images from your plugins image folder?

Use plugin_dir_url() to get the public URI for the directory where the calling PHP file is. <img src=”https://wordpress.stackexchange.com/questions/60230/<?php echo plugin_dir_url( __FILE__ ) .”images/facebook.png’; ?>”> If the PHP file is in a sub directory of your plugin you have to go up: <img src=”https://wordpress.stackexchange.com/questions/60230/<?php echo plugin_dir_url( dirname( __FILE__ ) ) .”images/facebook.png’; ?>”>