I want to remove the http:// that is added automaticly on the user profile adress
That’s baked into core, and would be difficult to filter out. You’re better off adding a new field specific for what your goal is. It’ll get stored as a text field, and can be used however you please. An example: function ath_cleanup_profile_fields( $contactmethods ) { $contactmethods[‘my_new_profile’] = ‘Business Name’; return $contactmethods; } add_filter(‘user_contactmethods’,’ath_cleanup_profile_fields’,10,1);