You can add the custom help by adding a hook to the page load e.g. page-new.php
would become load-page-new.php
function custom_help_page() {
add_filter('contextual_help','custom_page_help');
}
function custom_page_help($help) {
$custom = "<h5>Custom Help</h5>
<p>Custom help content</p>";
return $custom.$help;
}
add_action('load-page-new.php','custom_help_page'); //New page
add_action('load-page.php','custom_help_page'); //Page, edits, updates etc.
If you don’t want the default help to still display, simply remove echo $help;
Edited to return rather echo the values.