That happens, because you run the function in add_shortcode()
. To send is as callback, use:
add_shortcode('examp_code', array ( $obj, 'ex_funct' ) );
Now you have still a problem: you create output in your shortcode callback. Never do that, you have to return a string.
Change it to:
function ex_funct(){
return '<h3>Hello</h3>';
}