If you do not die, execution will continue and might generate extra output which might break whatever information you are trying to send from the server to the browser. Strictly speaking, you might not need to die, but there is very little point in taking the risk.
In more general terms, WordPress Ajax shows its age and the lack of experience working with Ajax when it was designed. You should use the WordPress JSON routes instead, as they can have a better URL structure, and the programming structure is more logical and modular.
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