That original value is a serialised array. If you want to see the original array you can use the unserialize()
function, or a site like https://www.unserialize.com. The problem is that this isn’t working for your Array, because the serialised value is invalid.
The problem is here:
s:11:"target"
“Target” is 6 letters, so this needs to be:
s:6:"target"
This wouldn’t happen if you were properly serialising and unserialising in PHP, but it’s an easy mistake to make if you’re trying to manually edit the data. Generally it’s a bad idea to try and edit serialised data by hand.
Anyway, I assume that you want to insert a valid array, so when you fix that issue and then unserialise it, it looks like this:
array(
'target' => array(
0 => array (
1 => array(
'param' => 'page_selected',
'operator' => '==',
'value' => array(
3001 => 'Service Areas',
1098 => 'Water Slide Rentals',
672 => 'Chairs & Tables',
205 => 'Home',
1401 => 'Bounce House Rental Armada MI',
),
),
),
),
'sgpb-conditions' => NULL,
)