Apply custom style to single word in WordPress

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Solved it…

In my functions.php I should have put:

    array(  
        'title' => 'Hidden Element',  
        'inline' => 'span',  
        'classes' => 'hiddenElement',
        'wrapper' => false,
    ),

not

    array(  
        'title' => 'Hidden Element',  
        'block' => 'span',  
        'classes' => 'hiddenElement',
        'wrapper' => false,
    ),

as here: http://www.wpbeginner.com/wp-tutorials/how-to-add-custom-styles-to-wordpress-visual-editor/

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