Change “Enter Title Here” help text on a custom post type

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There is no way to customize that string explicitly. But it is passed through translation function and so is easy to filter.

Try something like this (don’t forget to change to your post type): 

add_filter('gettext','custom_enter_title');

function custom_enter_title( $input ) {

    global $post_type;

    if( is_admin() && 'Enter title here' == $input && 'your_post_type' == $post_type )
        return 'Enter Last Name, Followed by First Name';

    return $input;
}

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