try to set rewrite
as parameter in $args
register_post_type
function.
Sample:
function codex_custom_init() {
$labels = array(
'name' => _x('Books', 'post type general name'),
'singular_name' => _x('Book', 'post type singular name'),
'add_new' => _x('Add New', 'book'),
'add_new_item' => __('Add New Book'),
'edit_item' => __('Edit Book'),
'new_item' => __('New Book'),
'all_items' => __('All Books'),
'view_item' => __('View Book'),
'search_items' => __('Search Books'),
'not_found' => __('No books found'),
'not_found_in_trash' => __('No books found in Trash'),
'parent_item_colon' => '',
'menu_name' => __('Books')
);
$args = array(
'labels' => $labels,
'public' => true,
'publicly_queryable' => true,
'show_ui' => true,
'show_in_menu' => true,
'query_var' => true,
'rewrite' => array('slug' => 'porfolio'),
'capability_type' => 'post',
'has_archive' => true,
'hierarchical' => false,
'menu_position' => null,
'supports' => array('title', 'editor', 'author', 'thumbnail', 'excerpt', 'comments')
);
register_post_type('book', $args);
}
add_action('init', 'codex_custom_init');
More here: http://codex.wordpress.org/Function_Reference/register_post_type