The shop page is actually an archive page for posts of type ‘product’. Its template is in woocommerce/archive-product.php.
You need to use the pre_get_posts action to preprocess the query before the loop, conditional_tags to recognize that you are in the product archive page, and a taxonomy query to filter the product categories, which belong to the taxonomy ‘product_cat’.
For example, the following (placed in your theme’s functions.php or in a plugin) will display only products with product category ‘type-1’:
add_action('pre_get_posts','shop_filter_cat');
function shop_filter_cat($query) {
if (!is_admin() && is_post_type_archive( 'product' ) && $query->is_main_query()) {
$query->set('tax_query', array(
array ('taxonomy' => 'product_cat',
'field' => 'slug',
'terms' => 'type-1'
)
)
);
}
}
You can also exclude categories by using ‘operator’ => NOT IN, and ‘terms’ can be an array of product category slugs.
A good introduction to query customization is http://www.billerickson.net/customize-the-wordpress-query/