It’s simple, use the function is_user_logged_in:
<?php if ( is_user_logged_in() ) { ?>
<a hef="link-for-logged-users"></a>
<?php } else { ?>
<a hef="link-for-users-not-logged-in"></a>
<?php } ?>
See here http://codex.wordpress.org/Function_Reference/is_user_logged_in
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