wordpress get_post_meta / the_meta to output custom field value
You need to echo get_post_meta(), like this: <div class=”button”> <a href=”https://wordpress.stackexchange.com/questions/48542/<?php echo get_post_meta($post->ID,”Button’, true); ?>”> <img src=”<?php echo get_template_directory_uri() . ‘/images/button.png’; ?>” alt=”link” /> </a> </div>