Admin top level menu, pointing to an external url
Just add your custom item into $menu instead of $submenu. Use here as a reference for parent menu structure. http://core.trac.wordpress.org/browser/tags/3.2.1/wp-admin/menu.php Eg. add_action( ‘admin_menu’ , ‘admin_menu_wpse32975’ ); function admin_menu_wpse32975() { global $menu; $menu[9999] = array( __(‘My Menu’), ‘manage_options’, ‘http://www.google.com’, ”, ‘open-if-no-js menu-top’, ”, ‘div’ ); }