It sounds like your array isn’t being serialized before updating the option for whatever reason. Perhaps due to ajax or just your particular situation.
Try this:
// ...
$option[ 'apps' ][] = $new_app;
if( ! is_serialized( $option ) )
$option = maybe_serialize( $option );
$data = update_option( 'vm_fbconnect', $option );
// ...
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