You can instruct IIS to provide to wp-login a redirect_to parameter towards wp-admin/; this will do the trick:
<rule name="login" patternSyntax="ECMAScript">
<match url="^loginUrl/?" />
<action type="Rewrite" url="wp-login.php?redirect_to={UrlEncode:http://{HTTP_HOST}/wp-admin/}" />
</rule>
By the way, thanks for posting this question, it’s helping me to understand better the working of redirects and rewrites in IIS. I found this reference useful: String functions in IIS Rewrite Module
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