You can omit the “base”, by adding
rewrite => array(
slug => 'item',
with_front => false,
),
Don’t forget to flush your rewrite rules after you changed that. The easiest way to do so it to simply visit the “admin > settings > permalinks” page.
If you need to add that to an already registered post type, then take a look at the internals of register_post_type() and the available hooks and filters in its source Link to GitHub: Make use of the registered_post_type action which comes with two arguments: $post_type and $args.
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