Show or hide custom fields by user’s role [frontend]

Yes, it is possible to hide or show custom fields by user’s role.
Use current_user_can() for finding current user role. This function returns true if current user has capability or role. For example your current user is “wholesale” then you can use like this: 

<?php if( current_user_can('wholesale')) {  ?> 
    // stuff here for wholesale
<?php } ?>

For more reference check this: https://codex.wordpress.org/Function_Reference/current_user_can

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