Keeping it simple and how to do multiple CTE in a query

You can have multiple CTEs in one query, as well as reuse a CTE:

WITH    cte1 AS
        (
        SELECT  1 AS id
        ),
        cte2 AS
        (
        SELECT  2 AS id
        )
SELECT  *
FROM    cte1
UNION ALL
SELECT  *
FROM    cte2
UNION ALL
SELECT  *
FROM    cte1

Note, however, that SQL Server may reevaluate the CTE each time it is accessed, so if you are using values like RAND(), NEWID() etc., they may change between the CTE calls.