Adding Author and Updated Schema Markup to WordPress Static Pages

Best practice would be to structure your schema so that the author is your organizations. Under Schema, an itemprop=”author” can be either a Person or an Organization.

If you do have another content item like a blog post, it ought to have an author listed. Having an author assigned can boost your pagerank.

Author information can be placed into the HTML via the template using the microdata format or as a separate JSON-LD entry using a plugin like Schema. JSON-LD is preferred by Google.

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