Multiple areas of dynamic content in a page

The example you gave has a listing of three pages and four posts (which are dated). The same can be achieved by one of the following:

1. two different Custom Post Types, one per block, e. g. post_type="products" and post_type="projects";
2. children of two another pages, e. g. children of “Products” in one block and children of “Projects” in another;
3. pages grouped by some custom field(s);
4. pages sharing two page templates, one for each block.

And may be some other methods.

It’s depends on what site structure you’ll have and what type of navigation and some other things you prefer (manual or auto).