Yes, you could use the filter the_content_more_link
.
Here is the example
add_filter( 'the_content_more_link', 'q363666_tweak_more_link', 10, 2 );
function q363666_tweak_more_link( $more_link, $more_link_text ) {
// WordPress prepared the $more_link
// you can intercept here and return whatever you need
return 'Hello World ' . $more_link;
}
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