You have the wrong values , you can’t use ← , instead use the right encoding which in that case is ← and also %s for the title.
Also you only want this to run on two pages.
function back_to_site_text( $translated ) {
if ( in_array( $GLOBALS['pagenow'], array( 'wp-login.php', 'wp-register.php' ) ) )
$translated = str_ireplace( '← Back to %s', 'Head back to My Site', $translated );
return $translated;
}
add_filter('gettext', 'back_to_site_text');
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