The wrapping <p> is applied by a filter called wpautop. You can disable this filter and wrap the content in your desired wrapper, but it’s not really recommended.
remove_filter( 'the_content', 'wpautop' );
remove_filter( 'the_excerpt', 'wpautop' );
Now you can wrap your content in a DIV for example:
<div><?php the_content(); ?></div>
But notice that this filter is applied to more than just beginning and the end. It’s applied to paragraphs and galleries, etc. Disabling it might not have the desired effect.
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