Thanks to the tipoff from @birgire in the comment, I was able to locate two things, an example of an implementation that includes context
, here (also of note is that the Github gist has code for the very useful ability to access any image uploaded from this context previously!
https://gist.github.com/eduardozulian/4739075
/**
* Example of inserting a section called "Branding" with a
* context-based image uploader
*/
$wp_customize->add_section( 'my_branding', array(
'title' => __( 'Branding', '' ),
'priority' => 30,
) );
$wp_customize->add_setting( 'my_logo', array(
'capability' => 'edit_theme_options'
) );
$wp_customize->add_control( new My_Customize_Image_Reloaded_Control( $wp_customize, 'my_logo', array(
'label' => __( 'Logo', '' ),
'section' => 'my_branding',
'settings' => 'my_logo',
'context' => 'my-custom-logo'
) ) );