do_shortcode not working

[STORE-LOCATOR] is probably not a ‘shortcode‘ in WordPress sense.

I encountered this on different plugin, Stream media player. They use the same syntax as shortcodes, but they are actually not.

Try using:

echo apply_filters( 'the_content',' [STORE-LOCATOR] ');

instead of do_shortcode, and see if it helps.

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