One of our applications uses data that is stored into both Cassandra and ElasticSearch. We use Cassandra to access those records whenever we can, and have data duplicated into query tables designed to adhere to specific application-side requests. For a more liberal search than our query tables can allow, ElasticSearch performs that functionality nicely.
We have asked that same question (of ourselves)…”Why don’t we just get everything from ElastsicSearch?”
The answer is that ElasticSearch was designed to be a search engine, and not a persistent data store. Sometimes ElasticSearch loses writes. Schema changes are difficult to do in ElasticSearch without blowing everything away and reloading. For that purpose, I have written jobs that are designed to keep ElasticSearch in-sync with our Cassandra cluster. There was also a fairly recent discussion on Quora about this topic, that yielded similar points.
That being said, ElasticSearch works great as a search engine. And Cassandra works great as a scalable, high-performance datastore. But querying data is different from searching for data. There are times that we need one or the other, and a combination of the two works well for our application. It may (or it may not) work well for yours.
As for analytics, I have had some success in using the Cassandra Spark connector, to serve more complex OLAP queries. Hope that helps.
Edit 20200421
I’ve written a newer answer to a similar question: