If product is in sub-category show code

You can probably just make use of has_term( $term, $taxonomy, $post ) which will check if the specific post belongs to the term given

You can do something like this (Edit: Add post ID if this is used in a function)

global $post;
if(has_term( 'lucha', 'product_cat', $post->ID )) {
    //do something if post has lucha term
}else{
    //do something else if the post don't have lucha term
}