You can probably just make use of has_term( $term, $taxonomy, $post )
which will check if the specific post belongs to the term given
You can do something like this (Edit: Add post ID if this is used in a function)
global $post;
if(has_term( 'lucha', 'product_cat', $post->ID )) {
//do something if post has lucha term
}else{
//do something else if the post don't have lucha term
}
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