Change the ‘published on’ text?
Use a gettext filter and match against the text. add_filter( ‘gettext’, ‘filter_published_on’, 10000, 2 ); function filter_published_on( $trans, $text ) { if( ‘Published on: <b>%1$s</b>’ == $text ) { global $post; switch( $post->post_type ) { case ‘your-posttype’: return ‘Whatever on: <strong>%1$s</strong>’; break; default: return $trans; break; } } return $trans; } The alternative would be … Read more