WordPress per ACF – permalink is not working

get_the_permalink() returns the permalink as a string and doesn’t echo it. You either need to echo this yourself

<?php echo get_the_permalink(); ?>

as you’ve got in some of your other <?php tags, or you can use the helper function the_permalink() which does echo

<?php the_permalink(); ?>

the same pattern as you’ve used for the_title().

Note that these aren’t completely equivalent: the_permalink() applies an extra filter, so it’s probably worth using that one in case some other code you’ve got does use the filter.

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