Adding user meta to post meta wp_insert_post() not working

when you use add_post_meta with the argument $unique = TRUE and the meta already exist, the value is not changed
https://codex.wordpress.org/Function_Reference/add_post_meta

If you want to update a meta, use update_post_meta

update_post_meta($post_id, 'wpcf-branch-order', $branch);

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