Contact information footer

Another option is to create a new post type called “modules” or something to that effect. Then you can create as many of those as you like, for example, “Footer: Contact Information,” “Footer: Social Media,” “Header: Callout,” etc, and you can use that post’s ID to bring it into the designated spots in your template.

While the sidebar suggestion from Jacob is also good, if you have a lot of those one-offs, it can get pretty overwhelming to manage. By making it a post type, you can search it, you get a WYSIWYG editor, and you can add additional custom fields if needed.